Saw this video and really liked it. Only one thing they left out. Registering and voting are not your only responsibilities as an American citizen. You must also INFORM yourself about the candidates, their voting records, and their positions/plans on the issues. Otherwise, you're easily caught up in the constant spin of personalities and partisanship, easily manipulated by the campaign machines. When that happens, your vote might as well be useless, because you don't really know what you're voting FOR or AGAINST.
But, I guess when you think about doing all that research, and fact-checking what candidates say and what they've voted for, it sounds like a whole lotta work. And it is. And it's hard to sell the idea of a whole lotta work in a 5-minute video. So, I give props to the spirit of the video, but I still think it's not a totally honest sell.
At some point, we're going to have to acknowledge that full, informed participation in American government is not an easy matter. We've got some medicine to swallow.